When green marketing meets reality: selected facts about sustainable house building / Wenn grünes Marketing auf Wirklichkeit trifft: Ausgewählte Fakten des nachhaltigen Wohnungsbaus

Since 2012, Life Cycle Engineering Experts (LCEE) have carried out a series of comprehensive studies into the sustainability of market-relevant (also potentially) construction methods in German housing ([1] to [4]). The methodical basis was a systematic application of the sustainability assessment approach of the Deutsches Gütesiegel Nachhaltiges Bauen (DGNB) applied to representative model buildings from the detached house and apartment building sectors (see Figs. 1 and 2).
The key findings have been compressed into themed fact sheets intended to ensure appropriate knowledge and information transfer to various recipients. As a contribution to less marketing and more reality, the following paper outlines the lessons learnt from selected example fact sheets concerning sustainable housing.